Authentic Quality

Made in small batches

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Our 2nd Ever Pop Up Shop!

What an amazing weekend at the Excelsior Apple Days fair. It meant so much to be back in my hometown and to share more of my story with all of you. My heart is so full from the love and energy you brought and I am so thankful to everyone who spent time with me and helped bring this community to life.

This was such an incredible experience. Getting to talk with you all, hear what you love, and learn what kind of designs you want to see was so special. I am working hard to restock all your favorite items and continue to bring new designs.

I could never of dreamed of being able to do anything like this. This is only the beginning and I’m so excited for what is ahead. Thank you for being part of this journey. I cannot wait to keep creating and sharing more with you all.

-Brooke Willier

See what other’s are saying

  • "LOVE LOVE LOVE!!💕 I’ve ordered two shirts from Primrose by Brooke, and I absolutely love them! Brooke is incredibly talented, and her attention to detail really shows in her work. The customer service she provides is excellent—she made the entire process smooth and enjoyable. Every time I wear my shirts, I receive so many compliments! I couldn’t be happier with my purchase and will definitely be ordering again. Highly recommend!"

    Anna Miller

  • "I ordered a custom from Brooke and she made me the most perfect sweatshirt I have ever seen! She was great because she really wanted to be sure that I liked the design before she started sewing, and was also so creative and easy to work with! You can truly tell that Brooke enjoys her sewing and cares about her craftsmanship. 100% will purchase more products from her and will recommend her to anyone and everyone who will listen!"

    Gabrielle LaFortune

  • "Brooke’s creativity and attention to detail truly stand out. Her designs are so adorable and unique. The quality of her work is phenomenal. She made me the perfect SDSU tank and made the best custom black hoodie with a gingham bat for my daughter. Everything is packaged beautifully and she’s a pleasure to work with."

    Leah Kirby

  • "I absolutely loved the tank top that I got from Brooke! The design came out perfect and the fit is super comfortable. It is definitely one of my staples and I can’t wait to try more!"

    Gabby Piazza

  • "I got a custom sweatshirt from Brooke and she finished it sooo fast and it was great quality! She helped me pick my colors and fabrics and brought my vision to life:)"

    Chloe Rogers

A Word From Our Founder

Hi Everyone! Thank you so much for stopping by:) My name is Brooke Willier. In October of 2024, I launched my small business, Primrose by Brooke. I am so excited to share my passion for handmade appliqué pieces with you all!:)

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